Responsible Drinking:
At Loveland, we take our role as responsible beverage marketers very seriously. We acknowledge the potentially dangerous consequences that can accompany the misuse or abuse of alcoholic beverages; and encourage responsible consumption at all times. If you are an adult, 21 years old or older, and choose to drink, please know your limits and always appoint a designated driver. If you are under the age of 21, we do not want your business.
Current Promotion:
FOX Richmond's Lights, Camera, Take Action-Stop Underage Drinking NOW!
2011-2012 video contest finalists will be revealed during the LIGHTS, CAMERA, TAKE ACTION special on December 31st at 4pm. The winner is announced on Fox on January 18th during the season premiere of American Idol. All finalists receive a Smasung Galaxy Tablet and the winner receives a trip for two to the Teen Choice Awards.
>> Learn More at FoxRichmond.com
What Miller Coors has to say about under-aged drinking:
MillerCoors does not want underage consumers. That’s why we’re committed to preventing youth access to alcohol. We tackle it from two sides – we help parents talk with their kids and we work with retailers to prevent the sale of alcohol to anyone under 21.



